We always want to make sure that our logo has enough negative space around it to ensure it’s treated respectfully and other design elements aren’t confused as being part of our logo.

Area of Exclusion

As a rule of thumb, the letter “F” (at the size it appears within the logo being sized) can be used to determine whether or not the logo has enough clearance. This area of exclusion surrounding the logo should be free of all other design elements.

Color Variations

The color configurations shown above are the only approved variations of our full logo. The white background version (shown above over a light gray for contrast) is our preferred version, however, we have three other options:

• Aside from our official FormFree Gray, we occasionally use a particular shade of off-black in our brand. When a creative application calls for it, our logo can appear over this color as a knockout.
• Our brand uses a variety of formless shapes (called Forms) that appear in our layouts. As long as a Form is sized in a way where it does not interfere with the legibility of our logo, our logotype can appear over top of it as a knockout.
• While it is an application we want to use very sparingly, our logo can appear over our signature purple as a knockout.

Sizing

In digital applications, our logo should never be smaller than 140px wide, or 1.25 inches in print.