The diagrams above are showing common examples of improper logo use. These examples are not acceptable and they degrade the visual integrity of our brand.

• Do not use another color for our logo other than those shown in the Logo Use section of our guide, even if that color is part of our brand system (Figure o1).
• Do not tilt or rotate our logo so that it isn’t in a normal, horizontal orientation (Figure 02).
• Do not stretch or distort our logo so that it uses incorrect proportions (Figure 03).
• Do not pair our logo with our legacy brand mark. Mickey is dead, long live Mickey (Figure 04).
• Do not apply special effects to our logotype, including drop shadows, lens flares, and glow effects (Figure 05).
• Do not apply gradients to our logotype or mask one of our Forms within the type itself (Figure 06).
• Do not place a Form behind our logo in a way where its shapes disrupt the legibility of our type. Don’t allow our logo knockout to pass outside of the boundaries of a Form onto white (Figure 07).
• Do not place our logo over a photo without ensuring its legibility (Figure 08).
• Do not use our logo in a way where the quality or resolution of the file isn’t appropriate for the application (Figure 09).